Word on the street is that the National Institue of
Standards and Technology is close to signing a Lease
Management Agreement with Clear Channel Communications,
Inc. for its flagship Time and Frequency station WWV,
Fort Collins, Colorado.
Clear Channel Radio's consultants have demanded some
changes to the sound of the station, which broadcasts
time of day, standard frequency, and other information
24 hours per day, saying that the old format is "dull
and predictable."
Additionally, WWV's traditional modulation level of
50 percent for the steady tones, 50 percent for the BCD
time code and 75 percent for the voice announcements
was deemed "not loud enough." The station will
reformulate itself as "The Tick."
WWV's program director Hickory Zeitgeist says that the
station has already added some snappy new announcements
to the rotation, which can be heard by clicking the clock.
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